Estimation the value of Mercury based on discounted cash flows and Liedtke’s base case projections. mercury athletic footwear Problem statement: West Coast Fashions, Inc a large business of mens and womens apparel decided to dispose of one of their segments; Mercury Athletic. This component of the PESTEL/PESTLE Analysis model identifies the technological conditions that lead to significant change in … mercury athletic - student - 4054-XLS-ENG, University of New South Wales • FINS 3625, Autonomous University of Nuevo León • FACPYAP FINANZAS. Footwear brands, styles, and specialty use (athletic, casual, dress, etc…) have their own customer base. New Balance Athletic Shoes case study solution, New Balance Athletic Shoes case study analysis, Subjects Covered Business growth Capacity planning Demand analysis Facilities planning Forecasting Location of industry Manufacturing by Kim B. Clark Planet Reebok (A) case study solution, Planet Reebok (A) case study analysis, Subjects Covered Advertising International marketing Marketing strategy by John A. Quelch, Jamie Harper Source: Harvard Business School 33 pages. Mile High Cycles Case Solution. Mercury Athletic Footwear: Valuing the Opportunity Active Gear, Inc. (AGI) is a privately held footwear company and is contemplating the possibility of acquiring Mercury Athletic Footwear. Mercury Athletic Footwear: Valuing the Opportunity Case Solution. 8.93200%, 2009 10.0% 2.0% 9.0% 0.0% 2009 13.30% 15.99% 10.18% 0.00% 2008 40.0% 8,659 9,781 12,226 1,53,284 41,951 1,11,333 2,648, 2010 8.0% 3.0% 7.0% 0.0% 2010 13.30% 15.99% 10.18% 0.00% 2009 40.0% 9,422 10,643 13,303 1,66,798 45,660 1,21,138 9,805, 2011 5.0% 3.0% 5.0% 0.0% 2011 13.30% 15.99% 10.18% 0.00% 2010 40.0% 10,098 11,406 14,258 1,78,766 48,941 1,29,825 8,687, Based on Liedtkes projections Based on Liedtkes projections Based on Liedtkes projections Based on Liedtkes projections Based on Liedtkes projections Based on Liedtkes projections Based on Liedtkes projections, 2011 40.0% 10,583 11,954 14,943 1,87,354 51,295 1,36,059 6,234, Based on Liedtkes projections Based on Liedtkes projections Based on Liedtkes projections Based on Liedtkes projections Based on Liedtkes projections, Net Reinvestment / NOPAT), or (Net Reinvestment / Capital) $9,223 = sum or Cap Ex, NWC change and Depreciation in year 2011 $3,31,381 = sum of Total Assets in 2011, BASE CASE NPV (ENTERPRISE VALUE) $4,18,447, WACC without 2 Negative Debt Firms Asset Beta Equity Beta Cost of Equity WACC NPV / EV WACC without Victory Asset Beta Equity Beta Cost of Equity WACC NPV / EV 1.189 1.486 13.1% 11.2% $3,26,498 0.000 0.000 5.5% 9.8% $2,72,630, View Profile: LynnBurn – Indonesia Tourism Forum, Where You Can Find Any Information About Indonesia. Monmouth, Inc. (Brief Case) by Thomas R. Piper, Heide Abelli Groupe Ariel S.A.: Parity Conditions and Cross-Border Valuation (Brief Case) by Timothy A. Luehrman, James Quinn Jones Electrical Distribution (Brief Case) by Thomas R. Piper, Jeffrey DeVolder Mercury Athletic: Valuing the Opportunity by Timothy A. Luehrman, Joel L. Heilprin A company specializing in one type of footwear would have a market characteristic particular to that footwear’s performance. Blog. Analytics for mercury athletic footwear case solution excel. This program also comes with an application that will help you take your data log information. 4 a. Estimation of the weighted average cost of capital 5 b. Mercury Athletic Footwear Case Study Essay 780 Words | 4 Pages. Mercury Athletic Footwear Case Study John Liedtke head of Active Gear, Inc. (AGI) is contemplating whether to invest in Mercury Athletic a subsidiary of West Coast Fashions (WCF). Nike’s business changes according to technologies available for business processes and athletic footwear, apparel, and equipment. 100 out of 1000 Keyword Advertise . The industry is same, products are similar, markets are similar, greater ability to merge each other’s operating efficiencies and improve deficiencies, therefore it is evident that these factors confirm that Mercury is … Mercury competes in 4 segments: casual men’s, athletics men’s, casual women’s, and athletic women’s footwear. Mercury Athletic Footwear Case Study John Liedtke head of Active Gear, Inc. (AGI) is contemplating whether to invest in Mercury Athletic a subsidiary of West Coast Fashions (WCF).Mercury was purchased by WCF in hopes to increase business revenue however this was not the case.Business did not do as expected, WCF was then eager to abandon its apparel. Women’s casual footwear is Mercury’s worst performing product and post-acquisition the line may be discontinued by Active Gear. Mercury Athletic Footwear Case DCF VALUATION ANALYSIS Jianqiu Huang 114833532 Bochao Liang 115002548 Jie Xu Active Gear, Inc. (AG), a privately held footwear company, was contemplating an acquisition opportunity. In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. ADECCO OLSTEN CASE SOLUTION. The first exercise is about a running sneaker with a large capital outlay and a six-year project life. Case Study: Gateway Construction Pty Ltd. (India) Please note that in this example, we have used a company's actual cost of debt as a proxy for its marginal cost of long-term debt. The footwear industry is very competitive, with low growth and stable profit margins. The Business plan on Mercury Athletic Case. C I T E L Y H T AT T U N I : Y R R O R P A P U EE O C R H E TW T M OI N G FOA L U V RECOMMENDED VALUE Range of CASH FLOW AND OPERATING ASSUMPTIONS Daniel Fiore, the founder of Mercury, sold the company to West Coasts Fashion, a large designer of women’s and men’s branded apparel, in late 2003. Case Solution for Mercury Athletic: Valuing the Opportunity. It presents students with two distinct capital budgeting exercises revolving around the athletic footwear industry. Mercury Athletic. A D High Tech B Case Solution. case study document for mercury case 4 a. Estimation of the weighted average cost of capital 5 b. ... announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. Net Working Capital Post 2011 Growth Rate, 2.783% Calculated as (NOPAT / Capital) x (Net Reinvestment / NOPAT), or (Net Reinvestm Net Reinvestment in 2011 = Capital in 2011 =, BASE CASE NPV (EN VALUE) $4,18,447 Winfield PPT 27 FEB 13. 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